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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science) PDF




: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

Description :

PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions (MIT Press) PDF




by Amrit Tiwana : IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions (MIT Press)

ISBN : #0262534150 | Date : 2017-09-15

Description :

PDF-08d37 | Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations’ IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive… IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions (MIT Press)


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IT Strategy for Non-IT Managers: Becoming an Engaged Contributor to Corporate IT Decisions (MIT Press) by by Amrit Tiwana

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by Mark Sebastian : Trading Options for Edge

ISBN : #150151475X | Date : 2017-09-07

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PDF-40be2 | Many people have some knowledge of trading strategies, but have no idea how to pull it all together. Mark Sebastian’s latest book teaches trade evaluation, using Greeks, portfolio-building, and risk management. Sebastian’s approach will help traders build their own personal Goldman Sachs or Merrill Lynch. Trading Options for Edge teaches readers how to structure a portfolio that makes more money w… Trading Options for Edge


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Trading Options for Edge by by Mark Sebastian

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by John Whiteside : Flight of the Phoenix

ISBN : # | Date : 2012-08-21

Description :

PDF-0483a | Flight of the Phoenix provides insights to the series of management initiatives seeping the workplace, such as re-engineering, restructuring, and reinvention. This title shows how employees can assert themselves and redress imbalances wrought by wave upon wave of management fads that masquerade as mutually beneficial but in fact serve the existing power structure. Flight of the Phoenix delivers a … Flight of the Phoenix


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